Founded in 1982 by the late James A. May, Sr., Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, will mark 35 years in business during Natural Products Expo West, March 9-11, in Anaheim, CA.
In recognition of its founding, ‘80s-themed festivities were held on Saturday, March 11. Attendees were invited to join SweetLeaf for music, refreshments, and a free raffle to win ‘80s memorabilia. Prizes included an “E.T.” poster autographed by director Steven Spielberg, a framed and matted photo autographed by James Earl Jones, the voice of Darth Vader; a 1980 ENTEX handheld Space Invaders game in the original box; and a ReRun X Radio and Cassette to MP3 Converter.
“We are excited to celebrate the amazing journey we’ve had since 1982. Our goal has always been to provide delicious food and beverage choices that support good health,” said Carol May, President of Wisdom Natural Brands, the parent company of SweetLeaf. “We have made it our mission to provide consumers with a better-for-the-body alternative to sugar, and the positive response we have received, nationally and globally, is extremely fulfilling.”